The wine market in Ireland has seen an explosion of new importers and merchants in recent times (including us - We launched the business in early 2021).
- Wine is Ireland's second most popular alcoholic beverage behind beer.
- It's safe to say that we love the stuff, with sales in Ireland rising to over 10 million cases in 2020.
- Ireland still holds top spot for the most expensive country in Europe to import wine.
Have you ever stopped to think of how your bottles of wine got here, how much it cost the importer and all in the supply chain to bring it thousands of miles across land and sea, or how much time, cost and effort was invested into production?
Many of us don't give it a second thought, but as importers I wanted to summarise the costs and challenges involved. I believe transparency is important for consumers, as it not only allows us to see the bigger picture, but also helps us make better purchasing decisions.
Did you know that we pay the highest rate of Excise duty and VAT in Europe? That's right, a bottle of still wine attracts €3.19 in excise (Plus 23% VAT), with a bottle of sparkling at a hefty €6.39.
In our case, once the stock is paid for, we pay transport costs (most of our wines travel over 15 000 km's). Then we pay the excise duty and VAT on each bottle. A small mark-up is applied and other costs such as postage and packaging are factored in, we use the latest (and expensive) protective packaging to ensure your wines arrive safely.
The business of wine is a complex one, but we do the hard work so that you don't have to. Please get in touch if you need any tips and we'll happily provide our recommendations to ensure you are buying the best wine to suit your taste.
Our full range of fantastic South African wines can be found Here